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Atlanta · GA
Internship
Marketing
Manager
Description
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.
U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
The Paid Media Manager is a commercially driven, data-obsessed marketer responsible for driving measurable revenue growth across three core pillars: matchday ticket sales, ecommerce (merchandise and licensed product), and fan loyalty through the U.S. Soccer Insiders program. This role leads all paid media strategy, planning, execution and measurement across the Federation, translating audience insights into actionable campaigns that generate revenue, drive online sales, and deepen long-term fan relationships.
Reporting to the Director, Matchday & Growth Marketing, this role works cross-functionally with the Matchday Marketing, Events, Consumer Products, Partnerships, Content and Integrated Marketing teams. This role will also partner closely with Data & Analytics to lead marketing measurements, including Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM).
Primary Responsibilities
Matchday Marketing
- Leads and is responsible for the paid media strategy and execution for matchday ticket sales campaigns across Senior National team matches including USWNT and USMNT, marquee events including Gold Cup and Copa América qualifiers and ancillary Commercial events including Summits.
- Work closely with the Matchday Marketing and Events teams to develop holistic, omni-channel paid media campaigns across the full matchday cycle and including but not limited to OOH/DOOH, CTV, radio and digital media.
- Build geo-targeted, local market-specific audience strategies that move fans through the funnel from awareness to purchase, with a focus on ROAS, revenue contribution, and CPA under a CAC framework.
- Monitor and optimize based on inventory levels and dynamic pricing signals to adjust campaign pacing, budget allocation, and creative messaging in real time to maximize sales velocity.
Insiders – Fan Loyalty Program
- Working closely with Loyalty Marketing, responsible for paid acquisition and retention strategies for driving Insiders sign-ups and retention through digital paid media including paid social, search, and content amplification.
- Employ Insiders member data and behavioral signals to build lookalike and suppression audiences that improve targeting efficiency across paid channels.
- Track and report on program KPIs including enrollment growth, engagement rate, and lifetime value contribution, connecting loyalty performance to broader revenue outcomes.
Paid Media Channel Strategy & Execution
- Lead planning, buying, and optimization across all paid media channels including OOH/DOOH, CTV and radio, and a strong focus on digital media including video, social and search.
- Partner with the Integrated Marketing team to ensure paid media campaigns are aligned with broader campaign strategy, brand messaging, and content calendars.
- For brand & ATL creative, work with the Brand & Integrated Marketing team to manage logistics, deferring to them for final creative execution. Provide an account service for the VP, Brand & Integrated Marketing ensuring billing and measurement is part of the wider campaign as stated in the brief.
- Lead with a content-first approach: brief internal creative and brand teams on paid creative requirements, critique and creative output, and run a rigorous testing program to identify winning formats / messages.
- Manage budgets with discipline, maintaining efficient cost-per-acquisition targets across ticketing, ecommerce, and loyalty acquisition while scaling against high-performing inventory.
- Drive adoption of emerging channels and technologies including AI and dynamic creative optimization (DCO).
Marketing Measurement, Analytics & Reporting
- Manage U.S. Soccer’s multi-touch attribution (MTA) strategy in partnership with Data & Analytics: define the attribution model in conjunction with the MarComms Leads & CMO, oversee implementation across ad platforms, and ensure consistent application across all revenue campaigns.
- Support the development and ongoing maintenance of Marketing Mix Modeling (MMM) capability with Data & Analytics, using model outputs to optimize budget allocation across channels, geographies, and campaign types.
- Establish and govern an incrementality testing framework (holdout groups, geo-based experiments) to validate attribution findings and continuously improve measurement accuracy.
- Implement privacy-preserving measurement solutions including Conversion API (CAPI), enhanced conversions, and clean room integrations to address signal loss from iOS privacy changes and cookie deprecation.
- Develop and maintain performance dashboards covering the full funnel – paid media efficiency, ticketing revenue contribution, ecommerce conversion, and Insiders enrollment – and deliver regular reports with clear, actionable recommendations.
Agency & Stakeholder Management
- Serve as the primary day-to-day contact for all paid media agency partners, setting clear briefs, timelines, and performance expectations to ensure campaigns are delivered to the highest standard
- Support, VP, Audience Growth, Experiences and Value on agency check-ins and performance reviews, holding partners accountable to KPIs and ensuring U.S. Soccer receives best-in-class strategic thinking, not just execution.
- Support evaluation of agency output against a recommended criteria — pushing back where work falls short of the brief, and advocating internally for the resource and information agencies need to do their best work
- Proactively identify gaps in agency capability and support any pitch, onboarding, or transition processes required to strengthen the partner media roster.
- Foster a collaborative, high-trust working relationship with agency media teams, treating them as strategic partners while maintaining clear ownership of objectives and decisions on the U.S. Soccer side.
- Act as the internal media buyer for MarComms & Commercial, ensuring alignment with Leads on briefs, processes and measurement. Understanding budgets outside of Growth Marketing will need to be approved prior to any activations with the necessary business lead.
Cross-functional Collaboration
- Build strong working relationships with the Matchday Marketing, Events, Consumer Products, Integrated Marketing, and Data & Analytics teams, aligning digital campaigns to broader organizational goals.
- Ensure all campaigns meet legal, regulatory, and brand compliance requirements and are delivered on time and within budget.
- Stay current with platform developments, emerging channels, and industry best practice, sharing insight across the marketing team.
Requirements
Minimum Qualifications
- Bachelor's degree in marketing, business, or related field.
- 5+ years of hands-on experience planning, executing, and optimizing paid media campaigns, ideally within a ticketing, ecommerce, subscription, or sports/entertainment environment.
- Deep expertise across paid media with a strong focus on digital media including paid social, paid search and programmatic platforms.
- Demonstrated experience contributing to marketing measurement programs, including Multi-Touch Attribution (MTA) and/or Marketing Mix Modeling (MMM).
- Strong commercial acumen with a track record of connecting paid media investment to measurable revenue outcomes such as tickets sold, ecommerce revenue, ROAS, and customer lifetime value.
- Experience with first-party data strategies, CRM integration with paid media (custom audiences, suppression lists), and privacy-preserving measurement tools including CAPI, enhanced conversions, and clean rooms.
- Proven experience managing external agency relationships, either from a client-side marketing role or from within an agency environment with a clear understanding of how to get the best from both sides of the relationship.
- Track record of holding agency partners to measurable performance standards.
- Excellent analytical skills and comfortable working with performance data, interpreting statistical outputs, and translating complex findings into clear business recommendations.
- Proven ability to manage significant campaign budgets with efficiency and accountability.
- General knowledge of soccer
- Capable of working in fast-paced and demanding environments
- Must be able to connect “micro” details to the “macro” vision and mission
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
- Strong creative judgment – ability to write compelling briefs and critically evaluate ad creative across formats.
- Experience with analytics and BI tools such as GA4 and Tableau, and strong working knowledge of ad platform reporting.
- Excellent communication and collaboration skills, with proven ability to work cross-functionally across a fast-moving, multi-stakeholder organization.
- Desire to work in a dynamic culture, setting high standards while managing complex stakeholders to build consensus and buy-in.
Desired Qualifications
- Experience working in the sports industry, particularly in live events, ticketing, or fan engagement.
- Passion for soccer and a deep knowledge of the soccer landscape in the United States.
- Spanish or bilingual language skills a plus.
U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
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In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
U.S. Soccer Overview
We are U.S. Soccer, and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology, and global connections to drive the growth of our sport and serve our athletes and fans. We seek motivated, enthusiastic, skilled people who can think, create, and work on a team.
U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.
The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.
Position Description
Working as part of the Advancement team and reporting to the Director, Advancement Operations, the Senior Gift Processing Coordinator, is responsible for the recording and processing of all donations and ensuring all gifts are promptly and accurately entered, receipted, and acknowledged. Creating and updating donor records, writing, and generating reports, and lists, and ensuring data integrity and compliance with applicable laws and US Soccer gift acceptance policies.
Primary Responsibilities
- Oversee the daily gift processing activities including, using various giving platforms and Salesforce for gift entry, receipts, and donor acknowledgement production.
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- Ensure that all pledges and gifts are processed and recorded accurately and acknowledged on a timely basis.
- Researches and evaluates all gift-related documents and data for accuracy and completeness.
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- Manage escalated gift-related calls and data related issues as needed and collaborate with Advancement Team and other partners to resolve.
- Stays up to date on legal or other related changes impacting charitable donations and makes recommendations for improvement and compliance.
- Partner with Director, Advancement Operations to apply applicable laws, regulations, and procedures to all facets of gift processing, reporting and acknowledgement.
- Collaborate with the Director, Advancement Operations with preparations for monthly reconciliation with Finance and Accounting.
- Periodically review and update policies and procedures and ensure they are aligned with organizational gift acceptance policy and applicable laws.
- Knowledge of GAAP and AASP gift processing and gift acknowledgement best practices for non-profits.
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- Assist with the gift agreement review process including documentation, proofreading, tracking, scanning, preparing for signature, distribution, and other tasks required to finalize agreements.
- Function as the subject matter expert for all gift processing systems and Salesforce.
Requirements
Minimum Qualifications
- Bachelor’s degree or higher in Business Administration or related field.
- Demonstrated experience using Salesforce required.
- Minimum 4 years of gift processing and/or accounts receivable experience with a proven record of accurate results and timeliness.
- Proficient with Microsoft Suite (Word, advanced Excel, Access, PowerPoint,) and Outlook.
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U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
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In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.
U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
The Senior Coordinator will work in direct partnership with the Chief Commercial Officer, providing administrative support to maximize the output of seven (7) commercial departments: Business Ventures, Consumer Products, Events, Marcomms, Media & Broadcast, Partnership Development, and Partnership Marketing.
This is a one-of-a-kind opportunity for an individual with an interest in meaningfully growing soccer in America and stepping onto the front lines of the commercial side of sports. The ideal candidate will serve a number of core business functions while having exposure and access to a variety of high-level projects, environments, etc.
Primary Responsibilities
Short-list of Responsibilities Include (not exhaustive):
Department strategic planning and execution
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- Support operational management of key commercial strategic initiatives, ensuring on-time delivery, risk mitigation, and cross-functional alignment.
- Support implementation process improvements across Commercial functions to increase efficiency, clarity, and scalability.
Direct support of Chief Commercial Officer
- Direct support of the Board of Directors' Commercial Committee, including meeting coordination, department alignment, and meeting follow-up.
- Day-to-day department support, including meeting management and direct administrative support to the Chief Commercial Officer.
- Participate in weekly Commercial Leads meeting providing top line updates, summary, defined next steps to the group.
Commercial Operations
- Support Manager in managing department matchday hospitality to maximize senior national team matchdays.
- Increase the visibility of the Commercial Department and organization through key-influencer outreach and Industry follow-up.
- Commercial programming lead for marquee external commercial events (i.e. Commercial Summit, shebelieves summit, etc.)
Requirements
Minimum Qualifications
- Bachelor's or advanced degree with an excellent record of academic and managerial or professional achievement (Graduate degree a plus).
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- General knowledge of soccer.
- Passion for and experience with extracurricular activities that demonstrate leadership, excellence, commitment, and other important intangible skills (i.e., collegiate athlete, military, volunteer, etc.).
- Strong, clear, articulate communication and writing skills; ability to conceptualize and communicate complex ideas easily.
- Extraordinary attention and commitment to detail.
- Exceptional organizational skills, with the ability to evaluate, prioritize, balance, and easily switch between multiple tasks or needs.
- Professional presence and demonstrated interpersonal skills to work with people from all backgrounds and in all settings.
- Ability to connect "micro" details to the "macro" vision and mission.
- Strong time-management skills with ability for quick responsiveness.
- Demonstrated fluency with Microsoft Word, Outlook, Excel, CRM / Salesforce, and PowerPoint.
- Ability to work non-standard hours, including nights and weekends, and travel if and as needed.
U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
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In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.
U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
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- Oversee the daily gift processing activities including, using various giving platforms and Salesforce for gift entry, receipts, and donor acknowledgement production.
- Demonstrated experience managing constituent data, demographic updates, gift entry, reporting, dashboards creation, gift receipts and acknowledgement letters.
- Oversee collection and opening of mail, lockbox, and bank deposit processes.
- Ensure that all pledges and gifts are processed and recorded accurately and acknowledged on a timely basis.
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- Develop process to streamline donor acknowledgement letters and ensure accuracy and timeliness.
- Manage escalated gift-related calls and data related issues as needed and collaborate with Advancement Team and other partners to resolve.
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- Partner with Director, Advancement Operations to apply applicable laws, regulations, and procedures to all facets of gift processing, reporting and acknowledgement.
- Collaborate with the Director, Advancement Operations with preparations for monthly reconciliation with Finance and Accounting.
- Periodically review and update policies and procedures and ensure they are aligned with organizational gift acceptance policy and applicable laws.
- Knowledge of GAAP and AASP gift processing and gift acknowledgement best practices for non-profits.
- Ability to manage the daily workflow, conduct needs assessments, and develop plans to increase efficiency of departmental operations and process improvement.
- Assist with the gift agreement review process including documentation, proofreading, tracking, scanning, preparing for signature, distribution, and other tasks required to finalize agreements.
- Function as the subject matter expert for all gift processing systems and Salesforce.
Requirements
Minimum Qualifications
- Bachelor’s degree or higher in Business Administration or related field.
- Demonstrated experience using Salesforce required.
- Minimum 4 years of gift processing and/or accounts receivable experience with a proven record of accurate results and timeliness.
- Demonstrated knowledge of IRS guidelines for charitable giving, including substantiation, receipting, and donor acknowledgments, ensuring compliance and accuracy in gift processing.
- Proficient with Microsoft Suite (Word, advanced Excel, Access, PowerPoint,) and Outlook.
- Solid relationship building and strong verbal and written communication skills.
- Sensitivity to needs of donors and able to manage confidential information discreetly.
- Excellent problem-solving capabilities and strong initiative to identify problems and propose solutions independently.
- Strong attention to detail and organizational skills.
- General knowledge of soccer.
- Capable of working in fast-paced and demanding environments.
- Must be able to connect “micro” details to the “macro” vision and mission.
- Ability to multi-task and prioritize a heavy workload.
U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.
U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
