Competition Overview

The U.S. Soccer Case Competition is a chance for Atlanta-area students to step outside the classroom and tackle a real-world sports problem, while gaining insight into the day-to-day work of the sports industry. Participants will work in teams to solve a curated case that mirrors a high-impact, multi-faceted strategic initiative U.S. Soccer is currently pursuing. They'll apply skills across marketing, data analysis, and sports business strategy to develop a detailed recommendation, which will be judged by U.S. Soccer staff.

Teams will submit their responses in the form of a presentation deck, and a set of University Champions will be selected. These Champions will then take part in an in-person event where they’ll present their work live and compete for the title of Overall Champion. The event will be attended by a large U.S. Soccer contingent, with opportunities to network and directly display industry knowledge to those in aspirational positions, receive exclusive access, and rewards.

The 2025 U.S. Soccer Case Competition will take place in the early fall, with the in-person final round hosted by Clark Atlanta University.

Case Competition Eligibility Requirements

Current college undergraduate students (Freshmen through Seniors), in groups of 3–4

Must be able to attend the in-person final round presentation on October 15 in order to be selected as a University Champion

Must be enrolled at one of the following Metro Atlanta Colleges or Universities:

Signups for the 2025 U.S. Soccer Case Competition are now open! Sign up your team of 3-4 using the link below. Key dates and submission deadlines are as follows:

Signup deadline: September 25th

Case response submission deadline: October 2nd

Finalist teams notified: October 9th

In-Person final round event: The evening of October 15th @ Clark Atlanta University

Participant Benefits & Winner Awards