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United States Soccer Federation

Coordinator, Matchday Marketing

Atlanta, GA
Manager
Marketing

Description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

U.S. Soccer Overview 

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. 

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S. 

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results. 

Position Description 

This is a critical role within Matchday & Growth Marketing, responsible for supporting the execution of integrated marketing campaigns and building grassroots relationships in local markets to drive awareness, ticket sales, and overall revenue for U.S. Soccer matches. This role will also contribute to consumer products revenue through growth marketing initiatives.
 
Reporting to the Senior Manager, Matchday & Growth Marketing, this position plays a key role in supporting marketing efforts for U.S. Soccer-controlled Senior National Team (SNT) matches and ancillary events, helping to drive audience growth and revenue.
 
This role is essential in coordinating matchday marketing efforts in partnership with local market organizations, including CVBs, MLS and NWSL clubs, youth organizations, and other professional sports franchises.

Primary Responsibilities
  • Support partnerships with grassroots organizations (CVBs, local sports commissions, tourism boards, MLS and NWSL clubs, youth clubs, and other professional teams) in match markets to help execute strategic marketing campaigns that drive awareness and ticket sales.
  • Assist in campaign execution and project management, particularly in coordination with Local Organizing Committees (LOCs), ensuring timelines and deliverables are met.
  • Collaborate with the Sr. Manager, Growth Marketing and external agencies to help execute paid performance marketing campaigns aligned to ROAS goals and key fan growth audiences.
  • Partner with Lifecycle Marketing to support optimization of owned channels (email, web, app) to drive engagement and ticket conversions among existing U.S. Soccer fans.
  • Work cross-functionally with brand and marketing teams (and agency partners where applicable) to help develop and deploy compelling content and creative assets for matchday campaigns.
  • Coordinate and manage incoming creative requests with the internal creative team, ensuring assets align with key storylines, growth drivers, and brand objectives.
  • Track, report, and analyze campaign KPIs, providing insights and recommendations to improve performance.
  • Support day-to-day operations of growth marketing initiatives, including asset trafficking, reporting, budget tracking (YOY), and coordination across organic and paid media efforts.
  • Stay informed on growth marketing trends and best practices across grassroots, digital, and performance marketing channels.
    Assist in testing and optimizing marketing tactics (creative, messaging, channels, offers) to continuously improve campaign performance.
  • Support the integration of player-driven and storytelling content into campaigns to enhance fan connection and drive conversions.
  • Help manage campaign calendars and ensure alignment across paid, owned, and earned media channels.

Requirements
  
Minimum Qualifications
  • Bachelor’s degree with a strong record of academic and/or professional achievement
  • 1–3 years of experience in marketing, with exposure to digital marketing and performance media
  • Strong written and verbal communication skills
  • Foundational understanding of digital and traditional marketing channels
  • Demonstrated leadership, commitment, and excellence through extracurricular activities (e.g., athletics, military, volunteer work, etc.)
  • Exceptional attention to detail and organizational skills
  • Strong time management skills with the ability to prioritize and manage multiple projects simultaneously
  • Ability to work in a fast-paced, dynamic environment and adapt quickly
  • Team-oriented mindset with strong analytical and problem-solving skills
  • General knowledge of soccer 
  • Must be able to connect “micro” details to the “macro” vision and mission 
  • Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook) 
  • Willingness to work non-traditional hours (evenings, weekends, holidays) and travel up to 20% for matches

Desired Qualifications
  • Experience working in the sports industry
  • Passion for soccer and a deep knowledge of the soccer landscape in the United States
  • Spanish or bilingual language skills a plus


U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development. 

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.


Related Jobs

United States Soccer Federation

Case Administrator, Safeguarding

United States Soccer Federation
US Soccer Federation
Atlanta, GA
Manager
Other
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

U.S. Soccer Overview

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.

Position Description

U.S. Soccer is dedicated to safeguarding through creating a safe, respectful, and inclusive environment for everyone involved in the game—especially players, coaches, referees, and volunteers. We work proactively to keep individuals with harmful intentions out of the soccer community through programs like Safe Soccer Clearance. We promote awareness and healthy behaviors across the sport to build a culture of well-being and safety. If harm or abuse occurs, we work to ensure it is identified, reported, and addressed quickly, appropriately, and with care for the survivor. Our goal is to maintain a system of policies, practices, and values that protect all participants—especially children and vulnerable individuals—from harm and abuse.

We are looking for a compassionate, detail-oriented, self-starter to join the small team of reporting and response professionals in our Safeguarding group as Case Administrator. The team processes a high volume of safeguarding-related reports each year, oftentimes directing reports to the U.S. Center for SafeSport, one of U.S. Soccer’s organization members, and/or law enforcement. The team also assists the organization with the administration of its Safe Soccer Clearance program by helping individuals appeal adverse participation or membership decisions made as a result of flags on their background screening. 

The Case Administrator plays a vital role in addressing complex and often emotionally challenging issues. The ideal candidate will bring not only a strong sense of purpose and commitment to the work, but also emotional intelligence, empathy, and resilience. Comfort with sensitive subject matter and the ability to engage thoughtfully and respectfully with diverse perspectives are essential for success in this role.

This is position reports to our Manager, Safeguarding Administration and is based in our Fayetteville, GA office. Currently, our Fayetteville, GA office offers a hybrid works schedule, with employees reporting to the office in person on Tuesday, Wednesday
 and Thursday of each week. 

Primary Responsibilities

Background Screening Appeal Administration
  • Identify flagged screening reports and prepare them for review by an independent review panel
  • Identify screening reports that must be reported to the Center for SafeSport and/or law enforcement, and ensure that the organization’s mandatory reporting obligations are fulfilled
  • In consultation with the Manager, Safeguarding Administration and the SVP of Compliance & Safeguarding, communicate with U.S. Soccer’s background screening vendor on questions involving the organization’s flag matrix
  • Compile information from appellants to present to independent appeals panels, and coordinate the scheduling of live hearings
  • Educate appellants and organization members on the appeals process
  • Develop and maintain electronic case records
SafeSport Report Processing

  • Review reports received through U.S. Soccer’s reporting mechanisms
  • Refer reports to the U.S. Center for SafeSport, relevant organization members, and/or law enforcement where necessary and appropriate
  • Support organization members in navigating their reporting requirements and educate organization members on their response and resolution options
  • Respond to the Center for SafeSport’s information requests and communicate the Center for SafeSport’s notices and decisions to U.S. Soccer members
  • Update and maintain U.S. Soccer’s risk management list and the U.S. Soccer Learning Center’s disciplinary list
  • Develop and maintain electronic case records
U.S. Soccer recognizes that this role involves abuse reporting and that this is topic is upsetting and emotionally demanding. We are committed to supporting our Safeguarding team’s well-being. We foster a culture of openness and care, encouraging employees to speak up when they need support. 

Requirements

Minimum Qualifications
  • Bachelor’s degree from an accredited college or university is preferred, but commensurate experience will be considered. A degree in a human services-related field is preferred, but not required
  • 3-5 years of experience with case management (e.g. child and family services, insurance claims, protective services, social services, non-clinical case management) is a plus
  • Experience with safeguarding preferred, but not required
  • Demonstrated ability to communicate with empathy, compassion, and emotional intelligence across a diverse range of individuals and stakeholders
  • Proven ability to navigate sensitive situations with tact, active listening, and thoughtful response
  • Ability to stay focused, juggle multiple things at once, and know what to prioritize
  • Displays a service-oriented mentality, with the ability to get things done on time, and respond to stakeholders’ needs with a sense of urgency
  • Ability to work independently but collaboratively with other members of the Safeguarding team
  • Ability to maintain confidentiality of sensitive information 
  • Strong interpersonal skills, a positive attitude and the ability to communicate clearly and concisely both verbally and in writing
  • General knowledge of soccer
  • Capable of working in fast-paced and demanding environments
  • Must be able to connect “micro” details to the “macro” vision and mission
  • Highly proficient with the Microsoft Office suite
  • Experience working with case management software preferred

U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
United States Soccer Federation

Senior CRM Marketing Manager

United States Soccer Federation
US Soccer Federation
Atlanta, GA
Manager
Marketing
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

U.S. Soccer Overview 

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. 

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S. 

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results. 

Position Description 

U.S. Soccer is seeking a data and result-driven Senior CRM Marketing Manager who will oversee the design and execution of data-driven, personalized marketing campaigns that deepen engagement, drive retention, and grow the federation’s audience. Operating at the intersection of technology, marketing, and revenue, the Senior CRM Marketing Manager will set the strategic direction for CRM marketing initiatives, ensure alignment across departments, and drive measurable business outcomes through advanced segmentation, marketing automation, and performance analytics.

As Senior CRM Marketing Manager, you will be experienced in leading audience development and segmentation, working with marketing automation tools, understanding data workflows, and can execute personalized campaigns across email, SMS, push notifications, and digital ads.

As a strategic leader and executional expert, the Senior CRM Marketing Manager will set best practices, establish measurement frameworks, and manage cross-functional collaboration to ensure that U.S. Soccer’s data-driven marketing efforts are maximized. This role will play a key part in revenue growth by leveraging CRM to support ticket sales, membership programs, sponsorship activations, and content monetization.

You will manage the Manager, Lifecycle Marketing, leading understanding our audience needs, behaviors and preferences and using this knowledge to create personalized and impactful marketing efforts that drive results. You’ll also work closely with other Federation teams across Commercial, Advancement, Referring and Coaching with strategic ownership of the CRM marketing roadmap and lifecycle architecture.

This mid-level position is perfect for someone who is a marketing expert, specializing in CRM and marketing technology including Braze and who is looking to take the next step in their career. The ideal candidate can parse technical solutions into tasks quickly, detail-orientated, and brings process management skills to complicated project. 

Primary Responsibilities

Strategic Leadership & Best Practices
  • Define and own the long-term CRM marketing roadmap, ensuring alignment with organization priorities across the Federation including audience development, fan engagement, revenue and brand growth.
  • Lead, establish and implement CRM marketing best practices across the organization, ensuring data-driven decision-making.
  • Act as the central air traffic controller for CRM marketing efforts, balancing multiple priorities across ticketing, membership, sponsorship, and fan engagement.
  • Serve as the go-to expert for marketing automation, leading internal education on CRM marketing capabilities and optimization.
  • Lead, develop and refine measurement frameworks, ensuring campaigns align with key business objectives and drive revenue growth.
  • Collaborate with senior leadership across marketing, sales, partnerships, and analytics to align CRM marketing efforts with organizational goals. Partner with Data, Technology and Marketing leadership to enhance data infrastructure and campaign personalization capabilities.
  • Mentor and support Manager, Lifecycle Communications, fostering a data-drive culture and operational excellence.

Audience Segmentation & Data Management
  • Own and evolve the federation’s audience segmentation strategy, ensuring personalization scales effectively across all channels.
  • Build and maintain audience segments for personalized fan engagement, leveraging first-party, second-party, and third-party data.
  • Lead and manage audience targeting, integrating behavioral, transactional, and engagement data to tailor outreach across CRM, CDP, and digital marketing platforms.
  • Define and execute dynamic audience rules for automated lifecycle campaigns.
  • Partner with analytics and data engineering teams to influence how fan data is collected, unified, and activated across CRM and digital ecosystem.
  • Work closely with the data analytics team to refine segmentation strategies based on campaign performance and fan behavior.
  • Ensure data cleanliness and compliance with CCPA, and other data privacy regulations.

Campaign Strategy, Execution & Automation
  • Oversee campaign strategy and ensure execution excellence by guiding the Lifecycle Marketing team and cross-functional partner.
  • Define CRM contact strategy and oversee orchestration of multi-channel campaigns to ensure alignment, efficiency, and fan-centric engagement. 
  • Build and execute highly personalized, multi-channel campaigns (email, SMS, push notifications, paid media audience targeting) to drive fan engagement and business growth.
  • Create automated workflows for fan onboarding, retention, and win-back campaigns.
  • Conduct A/B testing to optimize subject lines, content, and audience targeting.
  • Monitor and troubleshoot campaign performance, adjusting strategies in real-time.
  • Manage CRM calendars to ensure timely delivery of campaigns supporting ticket sales, events, content engagement, and sponsor activations.

Operational & Technical Execution
  • Oversee and optimize the performance of key marketing technology platforms, ensuring integrations and automations support scalable fan engagement.
  • Ensure operational excellence and governance in CRM marketing execution including across marketing technology platforms, including CRM, Customer Data Platforms (CDP), Mobile Measurement Platforms (MMP), and marketing automation tools to enhance fan engagement.
  • Own day-to-day execution within CRM platforms (Salesforce Marketing Cloud, Braze, or similar).
  • Lead the execution of marketing email campaigns including ensuring compelling copy including editing, proofing, stakeholder approvals, and final deployment.
  • Configure and update campaign templates, customer journeys, and automation triggers.
  • Coordinate with IT and data teams to enhance CRM integrations and resolve technical issues.
  • Oversee UTM tracking, tagging, and attribution for performance analysis.

Measurement, Reporting & Optimization
  • Lead on best-in-class and data driven measurement approach for CRM channels including email, push and SMS, feeding into a multi-channel and multi-touch attribution modelling, and showing performance in engagement, revenue and ROI.
  • Define and own CRM marketing KPIs and measurement frameworks that link engagement to business outcomes such as ticket sales, membership growth, sponsorship value and other business priorities.
  • Optimized based on performance, reacting and responding to data in real-time and depending on the needs of the business. 
  • Track and report on CRM campaign performance, providing insights on key metrics (open rates, CTR, conversion rates, etc.).
  • Identify trends in fan engagement and recommend data-driven optimizations.
  • Present findings and recommendations to stakeholders, ensuring CRM efforts align with broader marketing objectives.

Requirements
  
Minimum Qualifications
  • 7–10 years of progressive experience in CRM, lifecycle marketing, or marketing automation
  • Proven experience leading CRM strategy and cross-functional execution across marketing, data, and technology teams
  • Expertise in CRM tools (Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar)
  • Strong leadership skills to influence cross-functional teams and manage competing priorities
  • Strong understanding of audience segmentation, personalization, and data-driven marketing
  • Experience in multi-channel marketing, including email, SMS, and push notifications
  • Analytical mindset with the ability to interpret campaign performance and optimize accordingly
  • Knowledge of data privacy regulations (CCPA) and compliance best practices
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • SQL proficiency for audience querying and reporting
  • Familiarity with paid media platforms and CRM-to-advertising integrations
  • Experience with A/B testing methodologies and lifecycle marketing strategies
  • Experience with digital attribution, conversion tracking, and marketing analytics platforms (Google Analytics, Adobe Analytics, Tableau)
  • Team-first attitude and excellent interpersonal skills
  • Proven ability to communicate effectively with technical and non-technical stakeholders
  • Excellent written and verbal communication skills
  • Exceptional time management skills
  • Capable of working in fast-paced and demanding environments 
  • Must be able to connect “micro” details to the “macro” vision and mission 
  • Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook) 
  • Able and willing to work non-traditional hours including evenings and weekends as needed (USMNT and USWNT match days)

Desired Qualifications 
  • Bachelor's degree
  • Passion for soccer and a solid understanding of the soccer landscape in the United States


U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development. 

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply. 
United States Soccer Federation

Coordinator, Competitions

United States Soccer Federation
US Soccer Federation
Atlanta, GA
Manager
Technology/IT
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

U.S. Soccer Overview
  
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S.

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results.

Position Description

Managing competition-related roles performed by U.S. Soccer as the sport’s National Governing Body, the Competition staff oversees sanctioning of International Games and the administration of the Lamar Hunt U.S. Open Cup, U.S. Soccer’s National Championship. Reporting to the Manager of Competitions, the Competition Coordinator interfaces with a wide range of business contacts including FIFA and Concacaf, other FIFA Member Associations, Match Agents and Promoters, professional leagues and teams, and soccer clubs that participate in U.S. Soccer competitions.

Primary Responsibilities
   
Competition Management
Assist in the daily administration and organization of the Lamar Hunt U.S. Open Cup and other competitions. Duties include, but are not limited to:
  • Collecting and recording all reports from teams, referees and match commissioners
  • Approving travel itineraries and processing reimbursement requests
  • Vetting team & player eligibility
  • Communicating with participating teams and leagues and collecting required information
Work with internal function areas and external partners to ensure successful tournament operations
  • Communicate schedule to the Referee Department
  • Promptly process all referee expense reports.
  • Coordinate equipment, sponsor VIK, and shipments.
  • Order awards and serve as liaison with Consumer Products team
-Provide administrative support to the Adjudication & Discipline process
-Be an expert on tournament regulations and the structure of all levels of adult amateur and professional soccer in the U.S
-Be an expert in using the Competition Management Platform
-Assist the Competitions Staff in overseeing tournament operation, especially on match nights
  
International Games Sanctioning
-Process expense reports for match officials and maintain records of expenses.
-Work closely with accounting team on invoices and expenses.
-Serve as a first point of contact relating to International Games with Concacaf, FIFA and match promoters including management of the International Games inbox
-Assist the Competitions Manager with the administration process for the sanctioning of International Games within U.S. Soccer’s territory from application process to close out including but not limited to:
  • Review applications and required paperwork
  • Prepare match agreements
  • Coordination of referee assignments
  • Track the status of all matches including paperwork and payments and communicate with the Finance Department regarding accounts receivable and payable
  • Assist with the submission of all pre- and post-match reporting requirements
-Be an expert on and comply with all FIFA and Concacaf regulations and processes governing International Games
- Support the overall Events Department by staffing U.S. Soccer events if and when required

Requirements

Minimum Qualifications
  • Bachelor’s degree or higher
  • Strong interpersonal skills and demonstrated ability to write clearly, with proficiency to 
  • communicate effectively to varied external audiences
  • Skilled in use of latest versions of Microsoft Office (particularly Excel and PowerPoint)
  • Aptitude in utilizing cloud-based, database-driven applications used for competition and roster 
  • management.
  • Thorough knowledge of the sport and the overall soccer landscape in the U.S. and beyond
  • Must have a passion for the sport and be engrained in its culture
  • Ability to deliver high quality work and execute under on deadline
  • Must be able to connect "micro" details to the "macro" vision and mission
  • Capable of working in fast-paced and demanding environments
  • Exceptional time management skills and ability to prioritize workflow
  • Able and willing to travel several times per year, if necessary
  • Able and willing to work non-traditional hours including evenings and weekends as needed

Desired Qualifications
  • Experience working in sports industry, supporting event operations and/or competition 
  • management
  • Bilingual (English and Spanish
 

U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.