Description
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.
U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
The Senior Director, Media Relations will unlock earned media opportunities for U.S. Soccer, telling our powerful story of positive impact and sharing the incredible transformation of the organization. They will leverage their established relationships with global and national media to place positive stories and ensure that U.S. Soccer is either leading or always a part of the conversation.
They will work closely with the VP, Communications to develop a narrative for U.S. Soccer, and then tell that story broadly. They will build strong relationships across the Federation, including with the Advancement and Commercial teams, and understand how our partnerships and donors impact our story, create new earned media opportunities and make us stronger.
This individual will bring their creativity and media savvy to their planning, taking a strategic and thoughtful approach to long-term storytelling, while also being ready to jump in and integrate U.S. Soccer into relevant cultural moments. They will be unflappable and thrive in a fast-paced environment.
They will work closely with colleagues on the Marcomms team and across the Federation to ensure that our external messaging is clear and consistent and aligns with our internal messaging. This individual will also lead a team of three and be responsible for supporting their growth and development.
Primary Responsibilities
- Develop a comprehensive global and national media relations and external communications strategy.
- Communicate regularly and build relationships with media & key influencers, including ongoing, proactive outreach to key media contacts.
- Be the trusted business partner for the Commercial & Advancement teams, creating new and exciting launch campaigns for each new partner/donor, whilst establishing a framework for continual storytelling.
- Work with the Sporting department on coaching/player updates, establishing a launch and management framework with continuous optimization.
- Working with the Coaching staff, PA’s and MNT & WNT Communication Directors, establish a strategy to raise awareness and support for our senior players, securing media and partner opportunities where possible.
- Working with the Media team in the Commercial team, optimize all opportunities across our national, global and audio media partners e.g. Warner Bros, Telemundo, NBCU Sports, & Westwood One.
- Extensive experience of running media for internal & external events nationally and globally e.g. SheBelieves Summit, USSF Commercial Summit, Donor Events, Davos, Cannes Ad festival, SBJ and Leaders etc.
- Work with the Consumer Products team on all new product launches, ensuring effective storytelling and unlocking new audiences to drive revenue.
- Be platform agnostic and audience led to tell the most compelling stories. Advise on language and ensure accessibility according to Federation guidelines.
- Identify key people of influence, mapping their needs to those of the Federation in the short, medium and long term.
- Establish clear goals and a framework for metrics and measurement of media relations and external communications.
- Create core messaging for U.S. Soccer that can be shared with C-suite members and leadership across the organization.
- Conduct media training for all U.S. Soccer spokespeople according to the new messaging framework and strategic priorities.
- Provide support for all award entries, refining submissions where necessary and wins / commendations if appropriate.
- Ensure all external messaging is consistent with established Federation messaging, internally and externally. Work with the Corporate Communications team to ensure all member messaging is aligned with all external comms.
- Act as a spokesperson for U.S. Soccer when necessary.
- Align all communications with business objectives, clearly connecting to the U.S. Soccer mission, vision, strategy and purpose.
- Develop strong cross-functional relationships with key partners and stakeholders across the organization.
- Lead and develop a high-performing team, creating an environment where colleagues can thrive.
Minimum Qualifications
- 10+ years in a media relations/corporate communications role at a senior level in the sports, media, or entertainment industries.
- Established relationships with reporters at national & sporting / soccer publications & media.
- Proven track record of developing company narrative and executing a PR strategy to share that narrative.
- Deep understanding of the full media landscape, including key influencers.
- Experience media training C-suite level leaders and acting as a consultative partner for the Federation. Ensure consistent alignment across strategy updates.
- Extensive experience in speech writing and preparation for senior leadership and event appearances.
- An intelligent and articulate individual who can relate to people at all levels of an organization and possesses excellent verbal and written communication skills.
- Experience in communications, press and advocacy, with established press and PR networks, public affairs and contacts in relevant fields.
- Experience in influencing senior leadership to strive for change and constantly push the envelope.
- Strong project management skills with an analytical mindset.
- The ability to work independently and in a collaborative work environment is required, along with strong organizational, interpersonal, analytical, and planning skills.
- Someone with excellent judgment, who listens well, implements effective, and efficient solutions.
- problems and earns the respect necessary to implement changes to better the organization.
- An excellent facilitator who is experienced in resolving conflicts between parties to a dispute.
- Business, Marketing, English, Journalism or Communications advanced education.
- Ability to speak Spanish is highly desirable.
- Able and willing to work non-traditional hours including evenings, weekends & holidays.
- Able and willing to travel to most / all domestic & international U.S. Soccer controlled matches.
- General knowledge of soccer
- Capable of working in fast-paced and demanding environments
- Must be able to connect “micro” details to the “macro” vision and mission
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
Desired Qualifications
- Knowledge of the U.S. soccer ecosystem and its members.
- Experience of working with domestic and global soccer leagues is a definite plus.
- Strategic hustle, initiative, and work ethic with diversity of thought.
- Proactive and curious with a bias for both commercial action and brand values.
- Able to think strategically and handle multiple projects.
- Confidence without ego.
- Excellent written and verbal communication skills.
- Proven track record of constructing innovative, creative, and digitally minded presentations.
- Exceptional attention to detail.
- Established leadership qualities focusing on collaboration, team development, empathy, and challenging team members to deliver the highest-level performance.
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
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Research and Innovation Assistant
U.S. Soccer Overview
We are U.S. Soccer, and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We seek motivated, passionate, skilled people who can think, create and work on a team.
U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.
The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.
The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.
Position Description
The Research and Innovation Assistant will play a pivotal role in the implementation and operational execution of research and innovation initiatives within U.S. Soccer. Reporting directly to the Director of Research and Innovation, this position is designed to strengthen the department’s capacity to deliver high-impact, cross-functional projects that advance the health, performance, and development of players and staff across the U.S. Soccer ecosystem.
This role will have an impact on the implementation of research and innovation at the National Training Center and will primarily focus on coordinating and executing applied research projects, innovation pilots, and technology evaluations. The ideal candidate will be proactive, detail-oriented, and experienced in project management, with a strong understanding of scientific methodology and the ability to work in multidisciplinary environments. This position will work collaboratively with internal departments (e.g., Sport Science, Sport Medicine, Data Analytics, Sporting Analytics, Coaching Education, etc.), as well as external stakeholders (e.g., academic institutions, technology partners, and funding agencies).
Primary Responsibilities
- Provide support in the design and management of research and innovation projects. This may imply providing support in conducting experiments, including setting up equipment, preparing materials, and recording observations.
- Assist in addressing applied research questions raised by high-performance staff, collaborating with external experts, universities, PhD candidates, or other partners when appropriate.
- Conduct literature reviews to stay informed on emerging research, technologies, and methodologies.
- Assist in the processing, analysis, and interpretation of data to extract meaningful insights.
- Document experimental procedures, analyze results, and contribute to technical reports, presentations, and peer-reviewed publications.
- Support the creation of communication materials that translate research findings into actionable insights (e.g., develop and publish educational resources across digital platforms).
- Foster a culture of continuous learning through knowledge exchange.
- Lead the organization of research and innovation events such as webinars, symposia, and workshops.
- Assist with day-to-day project management tasks, including scheduling, coordinating communication between stakeholders, and tracking progress toward milestones.
- Assist in the preparation of grant proposals, funding applications, and finding donors, sponsors, or industry funding to keep growing research and innovation at US Soccer.
- Facilitate collaboration opportunities and attract innovative companies capable of addressing key challenges in soccer.
- Ensure all initiatives align with U.S. Soccer’s strategic priorities and adhere to ethical standards, regulatory requirements, and safety protocols.
- Stay current with scientific and technological advancements and share learnings to elevate the department’s collective expertise.
Minimum Qualifications
- Master’s degree and PhD degree (or willingness to start a PhD program) in an area related to high performance (e.g., Sport Science, Exercise Physiology, Kinesiology, etc.)
- General knowledge of soccer / Strong knowledge of soccer
- Capable of working in fast-paced and demanding environments
- Exceptional time management skills and ability to prioritize workflow
- Must be able to connect “micro” details to the “macro” vision and mission
- Ability to deliver high-quality work and execute under pressure and deadlines
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel and Outlook) and Tableau/Power-BI
- Excellent written and verbal communication combined with a professional demeanor with excellent capacity and understanding to write scientific papers
- Able and willing to travel up to 10-15% of the year
- Able and willing to work non-traditional hours including evenings and weekends as needed
- Ability to work independently and collaboratively
- General knowledge of soccer
- Capable of working in fast-paced and demanding environments
- Must be able to connect “micro” details to the “macro” vision and mission
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
Desired Qualifications
- Passion for soccer
- Master’s and PhD degree in a soccer-specific area or sport management
- Bilingual (English and Spanish)
- Thorough institutional knowledge of U.S. Soccer’s mission, goals, technical plan, policies, practices, and procedures
- Previous experience with a club or national team
- Proficient experience with tools for statistical analysis such as SPSS, R, or Python
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
Brand Campaign Manager
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots, to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.
U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
We are seeking a dynamic and strategic Brand Campaign Manager to join our growing marketing team. Reporting into the VP, Integrated Marketing, Brand & Operations, you will be responsible for leading the development and execution of integrated marketing campaigns for select tentpole moments across U.S. Soccer’s annual marketing calendar. This individual will drive go-to-market planning and campaign execution for high-impact events and marquee initiatives. Captaining campaign planning from concept through to execution, you’ll turn positioning into powerful narratives, build scalable frameworks, and orchestrate multi-channel programs that deliver measurable impact.
This role requires a collaborative leader with a deep understanding of cross-channel marketing strategy, exceptional project management skills, and a passion for connecting fans with the sport. You will help identify the most effective channels to drive brand awareness, engagement, and ultimately, conversion, ensuring alignment with overarching marketing strategies. The ideal candidate will serve as the connective tissue between internal departments and external partners, ensuring seamless coordination and best-in-class activations.
Primary Responsibilities
- Campaign Planning & Execution: Collaborate with cross-functional teams (creative, media, growth marketing, content, fan experiences, etc.) to plan, implement, and optimize integrated marketing campaigns for key tentpole moments that align with marketing priorities and strategies, from concept to post-event analysis. Drive long-lead campaign planning, including timeline development, budget coordination, and resource allocation
- Brand Marketing Calendar Management: Own the go-to-market calendar and drive alignment across internal teams and external agencies/vendors
- Channel Strategy Development: Collaborate alongside the Growth Marketing team to identify and evaluate the most effective media channels (digital, traditional, social, etc.) to drive both upper-funnel awareness and lower-funnel conversions, based on specific marketing goals and audience insights
- Audience Segmentation & Mapping: Work closely with the analytics and audience insights teams to understand target demographics, behavior, and preferences. Use these insights to develop channel strategies that are tailored to meet specific audience needs
- Market Trend Analysis: Stay ahead of industry trends, emerging platforms, and best practices in channel management. Provide thought leadership on new opportunities to engage our target audiences and drive measurable results
- Reporting & Insights: Prepare regular performance reports and communicate key insights to senior leadership. Track KPIs and identify actionable insights to refine future brand campaign strategies
- Reach Amplification: Working with Communications leads to ensure all campaigns are amplified with a support plan to unlock earned media and maximize reach
Minimum Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3-5 years of experience in campaign management, brand marketing, or go-to-market strategy, preferably in sports, entertainment, or lifestyle brands
- Proven track record of managing complex, multi-channel campaigns across earned, owned, and paid media
- The ideal candidate will be data-driven, collaborative, and have a deep understanding of marketing trends, audience behavior, and media landscapes
- Strong understanding of both upper-funnel and conversion-driven marketing strategies
- Analytical mindset with the ability to interpret data and translate it into actionable media strategies
- Excellent communication, negotiation, and collaboration skills
- Ability to thrive in a fast-paced, collaborative, and evolving environment
- A strong, balanced blend of high EQ + IQ. Not only should this candidate be a smart critical thinker, but they must also display the aptitude to navigate through interpersonal relationships with a high sense of self-awareness
- Significant experience designing and executing marketing strategy around the different user journeys via physical and digital marketing channels including linear TV, CTV, radio, streaming audio, OOH, search, social, display, affiliates, CRM and influencers
- Extensive written and verbal communication skills, ability to listen effectively, constructively challenge and be forward thinking to build agreement and alignment across teams
- Be tenacious, be pro-active and solution focused, believe in the art of the possible and be able to follow through with attention to detail
- Be a change maker, able to influence & energize people and build collaborative relationships
- Must be a collaborative communicator as a thought partner for senior management and partners.
- Ability to manage multiple priorities and deliver under tight deadlines in a fast-paced environment
- Able and willing to work non-traditional hours including evenings, weekends & holidays
- Ability to travel up to 10% of the time to all domestic U.S. Soccer controlled matches
Desired Qualifications
- Passion for soccer and a deep understanding of the U.S. sports and cultural landscape is a strong plus
- Bilingual in Spanish, while not a requirement, is also a strong plus
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
Senior Counsel
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.
U.S. Soccer is in a period of significant growth, with ambitions plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.
Position Description
Reporting into the General Counsel, the Senior Counsel will provide comprehensive legal support to the Federation and its affiliates.
Primary Responsibilities
- Review and provide legal advice on general corporate matters.
- Negotiate and draft a wide array of contracts, including technology, vendor, independent contractor, professional services, non-disclosure, licensing, data processing, and event agreements.
- Draft and negotiate commercial partnership agreements and provide associated legal advice.
- Review, develop, and update U.S. Soccer’s data privacy and security practices, including but not limited to assessing technologies and systems, data collection, and data storage, in compliance with applicable laws and regulations.
- Negotiate and draft data-related provisions of commercial and other agreements, as well as create standardized templates.
- Manage intellectual property portfolio, enforce U.S. Soccer’s intellectual property rights, and ensure acquisition of appropriate third-party licenses.
- Provide counsel regarding all traditional, mobile, social, and digital media matters, including digital marketing, content, and advertising.
- Monitor and ensure compliance with evolving legal and regulatory developments, particularly with respect to data privacy, intellectual property, and marketing/advertising.
- Collaborate with internal teams on time-sensitive and complex projects and translate business objectives into agreements.
- Collaborate with other departments within U.S. Soccer to minimize risk and promote compliance.
- Special projects or other duties as assigned.
Minimum Qualifications
- Bachelor’s degree
- JD from accredited law school
- Licensed to practice law in at least one state and in good standing
- 7+ years’ experience working as an attorney at a leading law firm and/or in-house legal department; transactional and data privacy experience preferred
- Capable of working in fast-paced and demanding environments
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
- General knowledge of soccer
- Capable of working in fast-paced and demanding environments
- Must be able to connect “micro” details to the “macro” vision and mission
- Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)
Desired Qualifications
- Strategic and innovative thinker
- Business acumen with the ability to balance legal risk with commercial needs of U.S. Soccer
- Exercises initiative and independent judgment; self-starter
- Ability to manage a high volume of projects and contracts on short timeframes
- Effective prioritization, adaptability, and ability to consistently meet deadlines
- Excellent organizational skills
- Team player
- Honesty and integrity
- Excellent writing and oral communication skills
- Ability to interact effectively with all levels of management and functional teams
- Ability to work collaboratively with co-workers in a small department
- Clear understanding of the delineation of responsibilities between an attorney and a paralegal
- Maintain confidentiality in work performed
- High-level of attention to detail
U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
